SLAA NEWSLETTER
DECEMBER '05/ JANUARY '06
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 AUCTION AND THANK YOU RECAP
The Silent Auction raised over $5,000
thanks to generous members
and the Anheuser-Busch Tour Center!
The Saint Louis Attraction Association’s Silent Auction
on Wednesday, November 16th at the Anheuser-Busch
Tour Center was a fun evening and we raised over
$5,000! The event was successful because of you…our
wonderful members who donated unique auction items.
Thank you!
We would also like to
extend a very special
thank you to our
friends Glenn Cox,
Kendra Wessel and
Debbie McGuire at
Anheuser-Busch, Inc. and Cheryl Haney with Classic
Fare Catering. They were all extremely accommodating
and a pleasure to work with on the event. The special
touches were especially
appreciated including the
ice cold beverages, 25%
off in the gift shop and of
course…Matt, the
Clydesdale, who made a
special appearance just
for SLAA. Their time and
generosity hosting our
event was much
appreciated, they made it
easy and fun!
And every successful event has great volunteers.
Thank you to the Silent Auction committee members:
Renee Famula, our
graphic artist who we
couldn’t have done it
without, Ronda
Mertens, Ethan
Woods, Michele Miller,
Jennifer Johnson and
Karen Krispin.
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 MEMBER
SPOTLIGHT
The St. Louis Holocaust Museum
and Learning Center
The St. Louis Holocaust Museum and
Learning Center (HMLC) honors
survivors who resettled in St. Louis and
presents exhibitions that chronicle a
horrific and painful time in history, the
Holocaust, the systematic persecution
and murder of about 6 million Jews by
the Nazis.
The Museum, a department of Jewish Federation of
St. Louis, is celebrating its 10th anniversary this year. It is
only one of two comprehensive Holocaust museums in the
Midwest. It houses a 5,000 square-foot core permanent
exhibition that provides a chronological history of the
Holocaust augmented with personal accounts of survivors,
many of whom lived in the Lodz Ghetto of Poland and
resettled in St. Louis.
Photographs, artifacts, text panels,
audio-visual displays guide visitors
through pre-war Jewish life in Europe,
the rise of Nazism, events during the
Holocaust from 1933-1945 and post-war
events including the Nuremberg Trials
and Jewish life after the Holocaust.
Nationally, the St. Louis Museum is one
of less than 20 museums dedicated to
the history and lessons of the Holocaust.
Some 30,000 visitors and educators, including 25,000
students from 350 school groups, visit the Museum each
year. This includes 1,000 students from St. Louis City
schools, who were provided with transportation from a
special fund.
The Museum, located at 12 Millstone Campus Drive in the
Federation Kopolow Building in Creve Coeur, is open year
round. Hours are 9:30 a.m. - 4:30 p.m., Monday - Thursday;
9:30 a.m. - 3:00 p.m. on Friday, closed on Saturday, and
open Sunday 10:00 a.m. - 4:30 p.m. Admittance and all
programs are free and open to the public. For more details,
call (314) 442-3711 or visit www.hmlc.org.
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SPECIAL MORNING ROUNDTABLE & LUNCHEON PROGRAM
WEDNESDAY, JANUARY 18th
8:30 A.M. - 1:00 P.M.
“Bring Your Boss to SLAA” Day
What better way to let your boss know how important it is that you attend SLAA than to bring your boss to the SLAA
Roundtable meeting? Plus, it is a great way to introduce NEW employees to the Hospitality Community. SLAA
encourages you to bring as many co-workers to this informative learning forum as you would like. It will be a fun,
educational opportunity to meet people and exchange ideas. Hope to see you there!
Carole Moody Retirement Celebration
This January, the Saint Louis Attractions Association will honor its founding member and first president, Carole Moody.
Carole will retire from the Saint Louis Convention and Visitors Commission in March and SLAA wants to express our
gratitude for her contributions to our industry. As SLAA’s founding member and with her current
work with the SLCVC, Carole has been tireless in her promotion of St. Louis and its great
attractions. She will be missed. Join us at the January luncheon as we honor Carole for all she
has done for us individually and as an organization. We will miss her!
It is that time of year again! No, not the frenzied, yearly shopping marathon from the last Friday in November until the
last week of December - it’s time for the SLAA ROUNDTABLE MEETING. This year SLAA has again extended the
meeting to a half-day that is overstuffed (just as we all will be after the holidays) and jam-packed with great speakers,
educational topics and more informative sessions than ever before. Are you excited yet? Here are the details:
- A New Look for the Riverfront
- A New Look for the Riverfront – the final design concept for the development of the riverfront area.
Speaker: Mark Vogl, HOK Planning Group
- CVC Successes with Online Marketing
- A panel discussion of the successful online marketing and advertising techniques, promotions, etc. that each of
the CVC’s and CVB’s have used.
Speakers: Diane Giacoletto, St. Louis CVC; Donna Costellia, Great St. Charles CVB; Pat White, The Tourism
Bureau Southwest Illinois
- Emergency Preparedness
- Speakers: Gary Fuhr, Director of Security for Drury Hotels (retired from the Federal Bureau of Investigation
following a 31-year career in law enforcement; Ken Walk, St. Louis City Office of Emergency Response
- Tips for Effective Outdoor Advertising
- Outdoor advertising may be one of the most targeted and effective methods for telling visitors about your
attraction. Join us as we share tips on the effective use of outdoor advertising including copy, location, and rate
negotiation.
Speaker: Vince Miller, DDI Media; Leslie Fulcher, Hughes
- Crime and Security
- Speaker: Gary Fuhr, Director of Security for Drury Hotels
SPECIAL FEATURE!
Please join us as we honor one of our founding members, Carole Moody, on her retirement as
President and CEO of the St. Louis Convention and Visitors Commission.
NEW THIS YEAR!
Our luncheon program will be the presentation of our Annual Spirit of St. Louis Awards. Join us as
we honor three of our colleagues with the Spirit of St. Louis Award, Rookie of the Year Award and Hall of Fame Award.
AGENDA AND SCHEDULE- 8:30 am - 9:00 am Registration/Continental Breakfast/Networking
- 9:00 am - 9:45 am Session I: Choose from topics:
A New Look for the Riverfront or CVC Success with Online Marketing.
- 9:45 am -10:00 am Break
- 10:00 am -10:45 am Session 2: Choose from topics:
Emergency Preparedness or Tips for Effective Outdoor Advertising
- 10:45 am - 11:00 am Break
- 11:00 am - 11:45 am Session 3: Choose from topics:
Crime and Security or A New Look for the Riverfront
- 11:30 am - 12:00 pm Luncheon Registration Begins and Networking
- 12:00 pm - 1:00 pm Luncheon—Spirit of St. Louis Awards
- 1:00 pm SLAA Announcements and Conclusion
More information about this event coming soon to the Calendar of Events Section
January’s Roundtable is sponsored by: Publishing Concepts L.L.C.
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INFORMATION FOR SLAA MEMBERS
Charge!!!! For our members convenience, the Saint Louis Attractions Association is now accepting the following charge
cards: Visa, MasterCard, Discover and American Express. These can be used to pay membership dues, season
passes and meeting fees. We will also continue to accept cash and checks!
‘Tis the Season to be on the lookout for your SLAA Membership Renewal. Check your mailbox as the renewal notices
will soon be sent. Membership Dues have stayed the same, but the invoice has been revised to help better communicate
membership updates and our pricing structure. Your renewal must be completed and returned to the SLAA office in order
to be included in the 2006-2007 Membership Directory.
If you need a copy of the invoice or have any questions, contact the SLAA Administrator @ 314-416-2233.
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 ST.
LOUIS CONVENTION & VISITORS COMMISSION UPDATE
Shelby Gebauer
Carole Moody Announces Retirement
After 30 years of service, Carole Moody, CVC President, recently announced her retirement. Carole took over as
President during a nationwide industry downturn after the events of September 2001, and has led the CVC to achieve
significant successes since then including:
- The number of hotel room nights occupied by leisure visitors and their direct spending, as a result of the CVC’s
marketing efforts, increased from 916,000 and $548.1 million, respectively, in 2002 to 1.47 million and $655.6
million, respectively, in 2004.
- Meeting and convention bookings by the CVC for future years increased from 348,375 room nights in fiscal year
2002 to 415,134 in fiscal year 2005.
Carole is looking forward to spending more time traveling, visiting family and learning to play the piano. Her retirement
date is set for March 1, 2006, but she intends to carry on the duties of president while a nation-wide search is conducted
for her replacement.
Great St. Louis Getaways Guide
Twenty-eight member hotels are selling special packages in the CVC's January-April 2006 Great St. Louis Getaways
Guide. The hotel packages directory and calendar of events brochure was mailed to 210,000 households within a 100-
400 mile radius of St. Louis and the packages are promoted in the regional and national media. Package categories
include value-added offerings for couples, families, girlfriends, sports fans, casino players, shoppers and arts & culture
lovers. Visitors can buy their packages online at www.ExploreStLouis.com or through the CVC's toll-free telephone
system.
Skating Promotions
St. Louis is getting ready to welcome skaters and skating fans in January. The State Farm U.S. Figure Skating
Championships are on their way. To help promote out of town attendance at the prestigious events, the CVC sent an
e-postcard to its consumer database and the event is prominently featured in the January-April edition of the Great St.
Louis Getaways direct mail brochure. The CVC also is running a skating contest on the www.ExploreStLouis.com website along with radio promotions in target markets across the Midwest.
New Sales Staff in Chicago and DC Sales Offices
The CVC is pleased to announce the addition of two new sales staff members to the convention sales team.
Anna Vuckovic has been hired as the CVC's national convention sales manager for the Washington, D.C. office. Anna
comes to the CVC from the Chicago Convention and Tourism Bureau where she represented that city in the
Washington,D.C. association market.
Doug Dvorak is the CVC's new Chicagoland sales representative. He also joins the CVC from the Chicago Convention &
Tourism Bureau where he was director of corporate sales.
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SPIRIT AWARDS UPDATE
Thank you to all who nominated a colleague for the 2005 St. Louis Attraction Association Spirit Awards! We commend
the following individuals and organizations who received glowing nominations for a Spirit of St. Louis, Rookie of the Year
or Hall of Fame Award:
Barbara Allen, St. Louis Zoo
Linda Eise, Drury Hotels
Jo Kathman, The Tourism Bureau Southwestern Illinois
Elizabeth Parker, City Museum
Linda Pearson, Concierge Preferred Magazine
Christine Thomas, Hampton Inn Westport
Be sure to attend the January Roundtables meeting, as we will announce this year’s winners during the luncheon
program!
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